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The Ukrainian market of new passenger cars has been growing for several months in a row, and this trend cannot be called accidental, since it is based on the recovery of consumer demand, gradual stabilization of the economic situation and increased competition between brands that offer increasingly diverse models in segments from budget to premium. August turned out to be especially indicative, because it was this month that recorded the maximum result over the past eleven months, when more than six and a half thousand new cars were registered in the country, and if we compare this figure with previous months, it becomes obvious that Ukrainians are increasingly returning to the idea of updating their vehicle fleet, relying on crossovers, which have held the leading positions in the sales structure for several years in a row due to the combination of spaciousness, cross-country ability and affordable maintenance costs.
According to UkrAvtoProm, it was the top ten most popular models in August that accounted for almost a third of the entire market, which once again emphasizes the concentration of buyers' interest in a limited range of cars that are perceived as the most rational choice. Crossovers were again on the list of leaders, and both the popularity of time-tested brands and the rapid strengthening of the positions of new players who are actively conquering their share thanks to modern design and high technological characteristics are noticeable. The absolute leader was Renault Duster, registered in the amount of almost five hundred copies, and this result allowed it to confidently bypass its closest competitors, pushing the electrified crossover BYD Song Plus, which was able to find just over three hundred owners, to second place, and the third position went to Toyota RAV4, which remains a symbol of reliability and recognition of the Japanese brand.
Analyzing the list of the most popular cars of August, several interesting patterns can be identified. Firstly, the market confidently perceives models with electrification, and in addition to traditional brands such as Toyota, Chinese manufacturers are noticeably strengthening their positions, offering modern solutions in the hybrid and electric vehicle segment. Secondly, Ukrainian buyers continue to value crossovers as a universal car format, suitable for both urban use and country trips, which means that other body types are gradually fading into the background. The top ten included such models as the Hyundai Tucson with more than two hundred and fifty registrations, the electric Volkswagen ID.UNYX, which also found its buyer in the amount of over two hundred cars, and the Honda eNS1, which is an interesting combination of compactness and technology, confirming its popularity with two hundred buyers.
The list was continued by the Toyota Land Cruiser Prado, which remains the standard among SUVs and took a confident place thanks to almost two hundred registrations, as well as the BYD Sea Lion 07, which demonstrated a result of one and a half hundred cars and became another confirmation that Chinese brands are increasingly penetrating the Ukrainian market. At the bottom of the top were the Toyota Yaris Cross with more than one hundred and forty registrations and the Volkswagen Touareg, which retained its attractiveness in the premium segment. Thus, if we combine all the data together, it becomes clear that the Ukrainian market for new cars today is at a point where traditions and innovations intersect, stable demand for proven models and interest in new technologies, and it is this combination that forms a unique balance that will determine the sales structure in the coming months.
The bottom line is as follows:
- Renault Duster – 486 registrations
- BYD Song Plus – 361 registrations
- Toyota RAV4 – 299 registrations
- Hyundai Tucson – 251 registrations
- Volkswagen ID.UNYX – 206 registrations
- Honda eNS1 – 202 registrations
- Toyota Land Cruiser Prado – 175 registrations
- BYD Sea Lion 07 – 155 registrations
- Toyota Yaris Cross – 148 registrations
- Volkswagen Touareg – 143 registrations
The results of August give reason to believe that if positive economic trends continue, the autumn months may become even more successful for the automotive market, because demand is gradually shifting towards new technologies, and trust in cars with traditional engines is still high, and it is this combination that creates a stable basis for further growth.